Josef's Annual Fashion Awards started January 14th in 2005 when a genius team of instructors decided it was time to show off our students' talent to the community. The students were given a tiny bit of direction and they took it from there. What happened that night will forever be remembered and has set the path for what you experience now.
The house was packed (Avalon) and there was standing room only. The models were unbelievable. The students amazed us. The love overflowed. The photos were blurry but the memory is not. Those who had the privilege of being at the first annual JAFA will never forget it.
Eight years later our annual event has become something much more than we could have imagined. At JAFA our students bring creative and artistic styles displayed on models who so graciously put aside their fears and strut down a long runway.
The Venue, Fargo has been our home for JAFA since 2005 and they have been so incredible to work with. They have professional lighting and sound that mentally takes you out of Fargo and right into the seat at a New York fashion week runway show!
A sneak peak behind the scene...
Our day starts at 5 am when we wipe the sleep out of our eyes and replace it with false lashes and sparkling gems. The well thought out hair creation takes place and our models slip on a costume to bring it all together as they run out the door to be judged by noon.
Yes, judged. Imagine taking your hard work - pick one: cooking, painting, writing, crafting and then put it on a live canvas - and let it be judged. Yes, scary. The judging of 200 - 300 models is done by a panel of amazing Cosmetologists. Rehearsal is at 4 where our professional dancers choreograph our models and make sure their own performance is perfected.
Doors open at 6 to a line that is already out into the parking lot. People flood in to get front row seats. This event is attended by 1,500 proud family members, Josef's graduates, friends and professionals of our industry who support our students beyond measure.
JAFA starts at 7. LIGHTS! MUSIC! MODELS! AWARDS! DANCING! CHEERING!
The students change,
the categories change,
the judges change,
the entertainment changes,
but the love and respect for our team,
students, instructors and school is always there.
Come join us, January 25th, Friday - there is always room for more in our family!
Tickets available at the door that night
